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Ivan Žáry
Public relations. Cesta k úspechu
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Jaroslava Dědková
Základy marketingu
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Sáva Kubias
Úvod do managementu - 2001
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Rebecca L. Morgan
Profesionální prodej. tajemství úspěšného prodeje
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collective
Superbrands 2021. Průvodce některými nejvýznamnějšími značkami České republiky
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Eva Smolková
Príručka marketingu pre malých a stredných podnikateľov
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Kreativní management v praxi
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Helena Labská
Marketingová komunikácia I
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Jana Přikrylová
Marketingová komunikace není pouze reklama
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collective
Informační bulletin pro SOU, SPV a PPV. 3/1993-1994
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Reklama v podnikaní
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Direct marketing v teorii a praxi
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Marketingový audit a kontrola
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collective
Marketing I
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Don Failla
Základy úspešného vybudovania multi-level marketingovej organizácie
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Marketing služieb
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Marketing konkurenceschopnosti I.
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Marketingová sociologie : marketingová komunikace a moderní společnost
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Marketing XXL
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collective
Základy manažmentu
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Bob Schmetterer
Skok do budoucnosti
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Iveta Kremeňová
Liberalizácia trhu s poštovými službami. Vývoj poštového sektora a jeho regulácie krajinách EÚ
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Richard Poe
Třetí vlna: Nová epocha network marketingu
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David H. Maister
Efektivní leader
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Harry Pollak
Jak odstranit neopodstatněné náklady : hodnotová analýza v praxi
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Radoslava Podaná
Koučování pro manažery
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Philip Kotler
Marketing od A do Z. Osmdesát pojmů, které by měl znát každý manažer
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Obchod je hra. Motivace
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Umíte marketing?
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Inovace v manažerské praxi
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Marketing management
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Ronald Finklestein
49 marketingových tajemství pro zaručené zvýšení prodeje
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Miloslav Vaňák
Základy marketingu
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YvesFrédéric Livian
Řízení lidských zdrojů v Evropě
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Mediálne kompetencie
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Multi-level marketing : klíč ve tvé ruce
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Výklad aby prodával
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collective
Nový obraz budoucnosti : rethinking the future
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Tamás Kasza
Rozhodujúce stretnutie
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Jan Rybář
Buďte více vidět
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Róbert Štefko
Prípadové štúdie z marketingu
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Riadenie ľudských zdrojov
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Elvíra Dudinská
Základy marketingu
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Obchod je hra. Cíle
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Obchod je hra. Přímý prodej
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Leoš Bárta
Sami v moři konkurence : marketing management bez kapky teorie ve 20 problémech a 80 řešeních
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Klára Kašparová
Cvičebnice do předmětu marketing 2
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collective
Systémová integrace ročník 16, č. 3
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