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Alena Křížková
Management genderových vztahů
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Strategický marketing
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Riadenie marketingových aktivít
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Kĺúč v tvojej ruke
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Jak se dělá účinná reklama
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Umíte marketing?
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Marketingová komunikácia I
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Personalistika: Výklad je zpracován k právnímu stavu ke dni 1.1.2011
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Cílový management
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Jak získat věrné zákazníky
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Japonské systémy řízení
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Řízení lidských zdrojů v Evropě
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Direct marketing. Reklama, která se zaplatí
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Nový obraz budoucnosti : rethinking the future
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Rozhodujúce stretnutie
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Základy marketingu
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Média & politika
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Prodej na prvním místě. Manuál pro firmy, jak pomocí sociálních sítí opravdu vydělávat
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Ekonomický a právní poradce podnikatele 4-5/96
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Marketingové komunikace a jejich nové formy
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Bob Schmetterer
Skok do budoucnosti
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Země splněných přání
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Iveta Horáková
Reklama v podnikaní
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Pavel Štohl
Učebnice účetnictví 2005. II.díl
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collective
Systémová integrace ročník 16, č. 3
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collective
Systémová integrace ročník 18, číslo 2.
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Marketingový audit a kontrola
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Slovenské médiá v Austrálii
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Ludvík Čichovský
Marketingové postřehy ze zahraničních cest
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collective
Informační bulletin pro SOU, SPV a PPV. 3/1993-1994
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collective
Česká reklama 2002 Year book Art directors club Czech republic '02
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Jiří Švestka
Obchod je hra. Cíle
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Obchod je hra. Přímý prodej
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Kreativní management v praxi
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Obchod je hra. Motivace
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Marketing. Principy a nástroje
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Jak odstranit neopodstatněné náklady : hodnotová analýza v praxi
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Philip Kotler
Marketing od A do Z. Osmdesát pojmů, které by měl znát každý manažer
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Úvod do marketingu
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Riadenie ľudských zdrojov
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Základy marketingu
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Inovace v manažerské praxi
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Efektivní leader
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Komunikace vzdělávacích organizací s veřejností na internetu
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Ludvík Čichovský
Marketing konkurenceschopnosti I.
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Ondřej Roubal
Marketingová sociologie : marketingová komunikace a moderní společnost
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Leoš Bárta
Sami v moři konkurence : marketing management bez kapky teorie ve 20 problémech a 80 řešeních
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Petr Váňa
Direct marketing v teorii a praxi
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