David Greising Books

A magnificent account of one American platoon's tour of duty in Baghdad. It is simply one of the most powerful, nerve-shredding pieces of war writing ever.

Describes the two year government undercover operation investigating corruption and illegal practices in the two Chicago commodity exchanges and culminating in the indictments of 46 industry professionals. Describes how these very complicated markets function and how their ``old-boy club'' style first created the problems and later shielded many of its members from investigation and prosecution. A true inside account, it explores rampant fraud and abuse in the futures markets.

Ten Leading private investors share their secrets to maximum profitability In The Masters of Private Equity and Venture Capital , the pioneers of the industry share the investing and management wisdom they have gained by investing in and transforming their portfolio companies. Based on original interviews conducted by the authors, this book is filled with colorful stories on the subjects that most matter to the high-level investor, such as selecting and working with management, pioneering new markets, adding value through operational improvements, applying private equity principles to non-profits, and much more.

Robert Goizueta created more stockholder wealth than anyone in history. Here's how he did it... The late Roberto Goizueta helped catapult the successful but stagnant Coca-Cola into the world's most powerful brand and one of the greatest generators of stockholder wealth in history. At the time of his death, he was hailed in papers around the world as one of the most innovative and successful CEO's of our time. Yet little is known of this corporate maverick. This is his story.

Featuring 111 award-winning poster designs, the book tells the story of the development of the visual language of one of the 20th century's most important corporations.

1980 war Coca-Cola ein Unternehmen, das kaum mehr Gewinne verzeichnen konnte und im Kampf um die Marktanteile weit hinter Pepsi Cola zurückgefallen war. 1997 wurde Coca-Cola wieder Marktführer: mit einer Wertsteigerung von 3.500 Prozent gegenüber 1980 und einer Vervierfachung des Umsatzes. Dieser Erfolg ist untrennbar mit dem Namen Goizueta verbunden. In diesem fesselnden Buch erleben Sie hautnah, wie Goizueta dabei unbeirrbar seinen Weg ging, sich selbst vor unpopulären Entscheidungen nicht scheute und mit Beharrlichkeit ganz nach oben gelangte. In eindrucksvoller und lebendiger Weise erfahren Sie, wie ein Mann aus einem schwerfälligen Unternehmen einen modernen Konzern gemacht hat, der bestens vorbereitet ins nächste Jahrtausend geht.