Marcus Keupp Book order

Focusing on the economic challenges faced by military organizations, the textbook offers an institutional perspective on their efficiency and effectiveness. It employs a capability-based framework while integrating constitutional, historical, and economic factors into its analysis. The content is universally applicable, avoiding dependence on specific armed forces or cultures. By distilling defense economics and armed forces management into fundamental economic issues, it provides valuable solutions. This work is essential for students, scholars, and practitioners seeking insights into defense economics.

The topic, „Northern Sea Route“ has become a highly relevant point on the strategic radar screen of many business and military leaders, since global climate change now opens up a hitherto impassable sea route and positions it as a strategic alternative to the Suez route. Add to this the discovery of many easily extractable commodities and metals in the arctic area. For entrepreneurs, this setting offers new opportunities and risks; for academics, a new research context emerges. The book discusses the strategic, economic, logistic, judicial and military challenges of the future great game in the arctic sea.

German academic Marcus Matthias Keupp (born 1977) is a specialist in business administration who has been producing modular and minimal artworks since 2008, mostly published in the form of artist's books. This catalogue features his critical and witty poetry as well as his pictograms.

The dissertation explores the factors influencing the survival of initiatives from foreign R&D subsidiaries within a multinational corporation. Key findings indicate that survival rates improve with closer social and geographical ties to headquarters, alignment with core activities, and a manager's successful track record. Initiatives focusing on exploitative innovation are favored over those proposing exploratory innovation. Interestingly, inter-subsidiary collaboration does not significantly impact survival. The research offers insights for both theoretical frameworks and practical management strategies.

The book examines the decline of Marks and Spencer, a once-thriving British retailer, which faced significant challenges including reduced sales and management upheavals. It highlights the critical moment when Philip Green's takeover plans threatened the company's existence. The analysis focuses on the strategies implemented by top management to revitalize the brand and restore customer loyalty, providing insights into corporate governance and business management practices during a crisis.

Challenging the conventional static and MNC-centered perspective on international R&D, this seminar paper critiques the evolutionary model of R&D internationalization. It highlights numerous counter-examples that question the traditional centralization-decentralization dichotomy, advocating for a deeper examination of contingency effects and empirical phenomena. The paper uses China's economic emergence as a case study to illustrate these points, concluding that interdisciplinary theoretical concepts can offer a more nuanced analytical framework for understanding R&D developments.