Customers call all the shots
Lead management - striking a balance between marketing and sales
- 180 pages
- 7 hours of reading
The book explores how businesses, akin to individuals, utilize the vast resources of the Internet to gather information prior to making purchasing decisions. It delves into the strategies companies employ to analyze online data, understand consumer behavior, and leverage insights to enhance their marketing efforts. By examining the parallels between human decision-making and corporate research practices, the text highlights the importance of digital intelligence in today’s competitive marketplace.
