Matthias C. Hühne Book order

Why does Pan Am's blue globe maintain its iconic status despite the airline's bankruptcy? This analysis delves into the history and strategies that forged a remarkable brand. The narrative chronicles an airline that defied limits and transformed air travel. Starting from humble origins in the late 1920s, Pan Am quickly became the world's most recognized airline, propelled by effective publicity campaigns showcasing exceptional design and advertising. Many of these iconic visuals remain etched in our collective memory today. The book takes readers on a journey through the exhilarating early days of air travel, covering the first Atlantic and Pacific crossings, the role of commercial aviation during World War II, and the excitement of the jet age when air travel became accessible to the masses, sparking the rise of mass tourism. A captivating visual narrative, enriched with over 900 photos and illustrations, complements the well-researched text, allowing readers to explore Pan Am's innovative marketing and design efforts. This volume serves as a tribute to one of the 20th century's most influential companies and offers a stunning cultural history of American modernism. Produced by Callisto, this large-format, 432-page book is crafted to the highest standards, ensuring that all images are digitally restored to provide an authentic experience reminiscent of Pan Am’s golden years.

This edition showcases the most imaginative and influential airline graphic designs from the “golden age of flying.” It systematically outlines the visual identities of thirteen pioneering airlines, featuring hundreds of stunning aviation posters, photos, and illustrations. The designs, created by renowned figures like Ivan Chermayeff, Otl Aicher, Massimo Vignelli, Saul Bass, and Mary Wells Lawrence, reflect the transition from traditional corporate design to modern branding during this era. The Standard Edition offers all the information and nearly all images from the successful Premium Edition at a more accessible price and in a streamlined format, omitting the special colors and enhancements of the Premium version. Despite this, it maintains high production standards, printed on top-quality paper by the esteemed Italian manufacturer Fedrigoni. The book includes hundreds of digitally restored images, ensuring crisp reproduction of even the smallest details. The Premium Edition has garnered acclaim from major media outlets worldwide, including The New York Times, Newsweek, CNN, and many others across various countries.

Airline Visual Identity 1945 – 1975 is a fascinating and superbly researched survey of the visual identities of the world’s greatest airlines presented in a book of extraordinary beauty. It provides unique insight into the design and advertising methods of an era when airlines were considered the most glamorous business sector and quality was the main criterion for selecting a flight. The airlines’ visual identities were forged by some of the best creative minds of the time: designers like Ivan Chermayeff, Otl Aicher, Massimo Vignelli or Academy Award winner Saul Bass, as well as advertising luminaries like Mary Wells Lawrence. To reproduce the outstanding work of that era as precisely as possible, a total of seventeen different colors, five different types of varnishes, and two different methods of foil printing and embossing were used, resulting in a book of exceptional vivacity that highlights the state of the art of today’s printing technology.