Video is a part of everyday life, comparable to driving a car or taking a shower. It is nearly omnipresent, available on demand and attached to nearby anything, anywhere. Online Video became something vital and independent. With all the video created by the cameras around us, constantly uploading, sharing, linking, and relating, a blue ocean is covering our planet, an ocean of video. What might look as bluish noise and dust from the far outside, might embed beautiful and fascinating living scapes of moving images, objects constantly changing, re-arranging, assembling, evolving, collapsing, but never disappearing, a real cinema. Andreas Treske describes and theorizes these objects formerly named video, their forms, behaviours and properties.
Andreas Treske Books


The book explores the evolution of online video over the past fifteen years, highlighting its transition from amateur YouTube content to a pervasive element in communication apps. It examines the cultural impact of mobile video in the smartphone era, where video serves to inform, entertain, and connect individuals. The narrative questions our relationship with this medium, prompting reflections on addiction and the need for validation through visual communication.