Alexander Moore Book order

The book delves into public attitudes towards protein products and supplements, combining thorough secondary research with primary methods like focus groups and surveys. It reveals insights into consumer behaviors and perceptions in a largely unexplored area, benefiting professionals in sports, nutrition, psychology, and marketing. Additionally, the findings offer practical guidance for manufacturers aiming to enhance their market strategies and foster profitable relationships with target audiences.

Focusing on the study of cultures, this edition employs a community study/network method, emphasizing a holistic approach across five sections. It covers topics from the understanding of human primates to band communities, tribes, traditional civilizations, and modern life anthropology. Designed for undergraduate introductory courses, it provides a comprehensive framework for exploring the complexities of cultural anthropology, making it an ideal resource for students new to the field.