Barrie Gunter Series

Barrie Gunter is an Emeritus Professor in Media whose work delves into the intersection of psychology and communication. With a background rooted in broadcasting and audience research, his extensive publications explore a wide range of topics from media and marketing to psychology. Gunter's academic approach, grounded in psychological principles, offers readers a unique lens through which to understand the complexities of media influence and consumer behavior. His prolific writing provides a comprehensive examination of how media shapes our perceptions and interactions.