Barrie Gunter is an Emeritus Professor in Media whose work delves into the intersection of psychology and communication. With a background rooted in broadcasting and audience research, his extensive publications explore a wide range of topics from media and marketing to psychology. Gunter's academic approach, grounded in psychological principles, offers readers a unique lens through which to understand the complexities of media influence and consumer behavior. His prolific writing provides a comprehensive examination of how media shapes our perceptions and interactions.
The book explores the evolving landscape of television and video consumption, focusing on the rise of non-linear services that have transformed viewing habits. It delves into the implications of these changes on audiences, highlighting how digital platforms have reshaped entertainment experiences and viewer engagement. Through a contemporary lens, it analyzes the cultural and societal impacts of this shift, making it a relevant resource for understanding modern media consumption.
The book explores the COVID-19 pandemic by analyzing population risk factors and assessing the effectiveness of various non-pharmaceutical interventions implemented globally. It provides a critical examination of how these strategies influenced the course of the pandemic and highlights the complexities of managing public health crises through policy measures.
Focusing on the compliance with COVID-19 restrictions, this volume analyzes non-pharmaceutical measures implemented to manage the pandemic. It offers valuable insights for students and researchers in psychology, public health, and medical sciences, as well as for policymakers evaluating government strategies and responses. The book serves as a critical resource for understanding the effectiveness of various approaches in addressing public health challenges during the pandemic.
The book explores how media and communication systems shape public understanding and compliance with pandemic restrictions. It offers valuable insights for researchers in psychology, public health, and medical sciences, as well as for policymakers evaluating government strategies and responses. The analysis highlights the critical influence of media on public behavior during health crises.
Focusing on the negative cognitive, emotional, and behavioral impacts of COVID-19 and the associated restrictions, this volume provides critical insights for researchers in psychology, public health, and medical sciences. It also serves as a valuable resource for policymakers evaluating government strategies and responses during the pandemic, highlighting the importance of understanding these side effects in shaping future health initiatives.
Focusing on the psychological implications of selfies, this book delves into their impact on body image, self-objectification, and mental health. It presents a thorough analysis of research surrounding the significance of selfies, exploring both the potential psychological benefits and challenges they pose. Through this examination, it highlights the complex relationship individuals have with their self-representation in the digital age.
Focusing on the developmental impact of screen engagement, this book offers an in-depth exploration of current research regarding children's consumption of television in the digital age. It examines how modern media influences children's growth and development, addressing both the challenges and opportunities presented by contemporary viewing habits. Through a thorough analysis, it aims to inform parents, educators, and policymakers about the implications of children's interaction with media in today's society.
Focusing on the global landscape of gambling advertising, this book analyzes research findings that highlight its nature and impact. It delves into political and regulatory discussions, offering insights that empower regulators to address elements contributing to problem gambling. The critical examination of evidence aims to inform better control measures and promote responsible advertising practices.
Television is often accused of showing too much violence. However, it is rare that anyone stops to ask what this statement means. Violence on Television provides an objective analysis of the violence on television, how much there is and what form it takes. It presents findings from the largest ever sudy of the depiction of violence on television carried out in Britain, funded by the British Broadcasting Corporation and the Independent Television Commission. As well as presenting a quantitative analysis of the amount of violence on television, this research places great emphasis on investigating the character of violent portrayals and the contexts in which they occur. Barrie Gunter and Jackie Harrison present a detailed literature review, which examines previous research from around the world. They then explain the methodology and look at the problems of measuring and quantifying violence on television. They examine the specific attributes of violence, including the form it takes, its physical setting, its motives and consequences, and the nature of the characters involved as either aggressors or victims. They also examine the amount and nature of violent portrayals in different programme genres, such as films and drama, entertainment programming, news and factual programmes, and children's programmes. The book will be of interest to students and researchers in psychology, communication studies and media studies.
Examining the complexities of box office success, Gunter analyzes key factors such as production budget, distribution methods, genre, star power, and audience reactions. The book delves into how these elements can mitigate the uncertainties inherent in the film industry. Emphasizing the significance of theatrical performance, it reveals that while box office revenues are just one aspect of a film's financial potential, they are crucial to understanding the broader movie business landscape. Cultural differences and emerging platforms also play a vital role in shaping ticket sales.
