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Lili Du

    Les enseignes traditionnelles, partie intégrante du patrimoine culturel immatériel de Pékin
    Time-Honored Brands: An Integral Part of Beijing's Intangible Cultural Heritage
    • 2020

      Since adopting the Convention for the Safeguarding of Intangible Cultural Heritage in 2003, China has launched its own national inventory, and has formulated and implemented measures to protect its intangible cultural heritage. As an ancient capital of the Five Dynasties, Beijing is rich in intangible cultural heritage. The city’s time-honored brands are carriers of Confucian culture as well as special skills and techniques. However, the cultural development of these enterprises has long been ignored. By formulating measures to protect its diverse intangible cultural heritage, Beijing hopes to protect it for future generations. In this way, preserving its time-honored brands becomes a way of maintaining an important part of China’s culture.

      Time-Honored Brands: An Integral Part of Beijing's Intangible Cultural Heritage