Gianfranco Marrone is an essayist and writer who works on the languages and discourses of contemporaneity. He is a full professor of Semiotics at the University of Palermo, and his work delves deeply into the essence of modern communication. His research examines how meanings are constructed and shared within today's complex information landscape. His expertise in semiotics lends a unique depth to his writing.
The series explores contemporary semiotics and its applications, offering concise studies that utilize sign theory from notable theorists. It highlights recent developments and interdisciplinary approaches, aiming to provide a comprehensive view of current semiotics in both culture and nature, while remaining accessible to a broad academic audience.
This books aims to demonstrate how semiotic models of textual analysis can be used to study any social reality or cultural process. In addition, it shows how semiotic models work by using examples from everyday life and social praxis, communicative processes and modes of consumption, online interactions and cross-media procedures, political experiences and scientific universes.