Erik Peterson Book order

What did Darwin's work change about the world? A myth-busting account of five major misconceptions surrounding Darwin's work.

Proven customer engagement approaches for winning in the most important moments driving profitability and growth—customer retention and expansion Industry analysts report that up 70- 80% of business growth comes from existing customers. So why are you still investing mainly in attracting new customers? And, leaving renewals and upsells to chance? Or, worse yet, using a one-size-fits all approach to acquisition as you do for expansions? The Expansion Sale provides everything you need to seize the competitive edge in the customer-success space. Authors Erik Peterson and Tim Riesterer explain how the buying psychology of existing customers differs from that of new customers, and show how to adapt your commercial engagement strategies accordingly. They provide clear, easy-to-apply messaging frameworks for creating and delivering winning conversations in the four must-win commercial moments of customer success: ensuring renewals, communicating price increases, increasing upsells, and apologizing effectively for service failures.

This special edition offers expanded commentary and insights into the creative process, providing readers with a deeper understanding of the original work. It enriches the narrative by exploring themes and concepts in greater detail, making it a valuable resource for both new readers and those familiar with the original text.

The book explores the myriad retellings and adaptations of fairy tales throughout history, examining the reasons behind the existence of multiple versions of the same story. It delves into the similarities and differences among these adaptations, shedding light on how cultural, historical, and authorial influences shape the narratives. Through this analysis, the book highlights the enduring appeal and evolution of fairy tales across time and societies.

The story features a dragon family and a princess, inviting children to engage in counting from 1 to 10 and back, enhancing their numerical skills. Illustrated by Mina Sanwald, the book combines vibrant visuals with charming text, celebrating the theme of friendship. This enchanting tale by Erik Peterson promises to be a delightful read that children will revisit time and again.