Prashant Kumar Books

The book presents a fresh perspective on marketing, addressing the significant gap between traditional strategies and current market realities shaped by technology and data. It critiques outdated marketing wisdom while exposing the hype that often overshadows genuine substance. By exploring the evolving landscape of media, content, and consumer expectations, it offers a comprehensive framework for understanding modern marketing. Readers are encouraged to think critically and make informed, pragmatic decisions in their marketing approaches.

Focusing on the fundamental characteristics and fabrication techniques of white light-emitting materials, this book provides an in-depth exploration of phosphors, quantum dots, and organic compounds. It examines the mechanisms behind white light emission, highlighting energy transfer processes and bandgap engineering. Various synthesis methods, including chemical vapor deposition, are discussed along with their advantages and limitations. Additionally, characterization techniques assess the optical properties and stability of these materials, while potential applications in solid-state lighting and displays are thoroughly analyzed, emphasizing their energy efficiency and color quality.

Understanding the mechanics of materials is crucial for students and professionals in various engineering fields, including mechanical, civil, aerospace, chemical, and ceramic engineering, as well as materials science. This foundational knowledge serves as a stepping stone to more advanced topics, emphasizing its importance in the development and application of engineering principles.

The Finance Act 2022 introduces new taxation laws for cryptocurrencies effective from April 1, 2022. This book explores various taxable events related to crypto transactions, offering insights into how activities such as swapping, mining, and gifting affect tax liabilities. It also addresses the implications of trading and storing cryptocurrencies in foreign exchanges, highlighting potential legal consequences. Readers will gain a comprehensive understanding of the evolving legal landscape surrounding cryptocurrency taxation.