Dr. Alan G. Robinson is a distinguished expert in lean production and managing continuous improvement. His work focuses on fostering creativity, idea generation, and innovation, exploring how organizations can effectively harness insights from their frontline employees. Robinson's books, often award-winning and translated into numerous languages, emphasize the strategic value of ideas and their potential to drive competitive advantage. His approach has guided over 200 companies worldwide in optimizing performance and cultivating a culture of innovation.
Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
Exploring the landscape of creativity in organizations, the authors reveal innovative strategies to enhance creative performance in businesses. Drawing from their global investigations, they present a fresh perspective on fostering creativity, supported by a wealth of success stories that illustrate practical applications. This work serves as a guide for companies looking to unlock their creative potential and transform their organizational culture.