Michael Tushman Books

What makes some projects succeed while others fail? Michael Tushman and Ralph Katz explore this question in their groundbreaking study of gatekeepers in the R&D sector. Drawing on empirical data and cutting-edge theories, they demonstrate the key roles that gatekeepers play in determining the success or failure of projects, and offer practical advice for managers and leaders seeking to improve their project performance.

Build an innovative new startup using the resources of an existing corporation The Corporate Explorer Fieldbook: How to Build New Ventures in Established Companies is a one-of-a-kind collection of the tools, methodologies, and techniques you need to build successful, market-ready ventures from within existing organizations. The accomplished authors explain how to develop a practical strategy, gather market insights, develop a Jobs-To-Be-Done market canvas, collect customer research, reduce organizational risk, and more. You’ll learn how to beat the odds when introducing a new product or service into the marketplace and how to select, develop, and compensate the right people in your company to act as corporate explorers. Finally, the book explains how to secure authentic and enthusiastic buy-in for your new venture at the executive level. The Corporate Explorer Fieldbook will also teach you to: Conduct micro-experiments to distinguish legitimate business opportunities from ideas that lack traction Perform customer discovery interviews for ideating, incubating, and scaling ideas Generate breakthrough ideas from within large companies An indispensable companion to the newly published Corporate Explorer: How to Build New Ventures in Established Companies, the Corporate Explorer Fieldbook is a must-read, step-by-step guide for corporate entrepreneurs seeking to launch new ventures from within their existing organizations.

"The probability of failure in corporate innovation outside of a firm's core business is staggeringly high. Yet, the vast majority of existing books about innovation focus on startups and their entrepreneurs, methodologies, and ecosystems. Few, if any, focus on corporate innovation, those leaders who champion it, and how to maximize their chances of success. Corporate Explorer fills this gap. In January 2021 alone, there were over 10,000 Google searches for business innovation. Innovation is as much about method, strategy, organization, and culture, as it is about leadership and individual leaders. At the center of every story of corporate innovation is a 'Corporate Explorer' who dares to go where others do not, a leader capable of closing the gap between knowing what needs to be done to grow new businesses and actually doing so. We are living in a time of unparalleled disruption that has been heightened by Covid-19 and the digital revolution that is taking place across industries. Managers see these opportunities and know that firms that innovate during times of crisis are more successful in the long term than those that do not. This book gives them practical guidance for how they can act on these instincts, help their firms succeed, and grow their own careers."-- Provided by publisher

"Drawing on an extensive research program and over a decade of helping companies to innovate, the authors present a set of practices to guide firms as they adopt ambidexterity. Top-down and bottom-up leaders are key to this process - a fact too often overlooked in the heated debate about innovation. But not in this case. Readers will come away with a new understanding of how to improve their existing businesses through efficiency, control, and incremental change, while also seizing new markets where flexibility, autonomy, and experimentation rule the day." -- from jacket