David J. Morrison Book order

The most pressing issue in business today is becoming digital, impacting both traditional enterprises and cutting-edge Internet companies. Old-economy firms must adapt to avoid falling victim to capitalism's creative destruction, while dot-com companies face the challenge of proving their long-term viability. Initial attempts to assess "How digital is your business?" have often been disconnected from actual business needs. Slywotzky and Morrison clarify that becoming digital isn't merely about having a great website or advanced software; it involves transforming strategic options through digital technologies. A digital business stands out with strategic differentiation, innovative business models that capture profits in new ways, and compelling value propositions for customers and talent. This groundbreaking work appeals to everyone in the business realm, featuring in-depth profiles of digital pioneers like Dell, Charles Schwab, Cisco, and Cemex. It also provides insights into transitioning traditional enterprises like GE and IBM into digital entities, alongside analyses of profitable companies like AOL, Yahoo!, and eBay. Ultimately, the book emphasizes digital business design and the powerful tools available for shaping a digital future for any organization.

"Profit Patterns" shows how to make sense of the trends that are changing theway companies make money.

"The Profit Zone" reveals the the profit-strategy secrets of ten of the world's greatest business personalities, including Roberto Goizueta of Coca-Cola, Bill Gates of Microsoft, and Andrew Grove of Intel.

The book that answers the most fundamental question in business: Where Will I Make a Profit Tomorrow? Why do some companies create sustained, superior profits year after year? Why are they always far ahead of their competitors in discovering the ever-changing profit zones of their industry? Why do others languish as their traditional way of doing business turns into a no-profit zone? The Profit Zone provides the answers. It is a brilliant, original, and practical explanation of how and why high profit happens.