Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it’s your turn.
"In the National Football League's 100th season, the Kansas City Chief's renewed their quest to return to the pinnacle of pro football. A season earlier, they had fallen inches short in the AFC Championship Game. But in 2019--fifty years after the franchise's last world championship season--they reached the summit, with an epic, stirring campaign that culminated in a thrilling come-from-behind victory in Super Bowl LIV. The saga is told from the inside, an intimate chronicle of the historic campaign"--Adapted from publisher description