Andy, his team and toolkit have solved over 500+ innovation challenges, across 30+ countries for over 100 brands. THIS IS NOT THE WAY blends social science, storytelling and a smattering of popular culture to unlock insights, ideas and action. The learnings from training over 10,000 people are captured in this book. Now it’s your turn.
Andy Reid Book order




- 2024
- 2020
Chiefs Kingdom: The Official Story of the 2019 Championship Season
- 144 pages
- 6 hours of reading
"In the National Football League's 100th season, the Kansas City Chief's renewed their quest to return to the pinnacle of pro football. A season earlier, they had fallen inches short in the AFC Championship Game. But in 2019--fifty years after the franchise's last world championship season--they reached the summit, with an epic, stirring campaign that culminated in a thrilling come-from-behind victory in Super Bowl LIV. The saga is told from the inside, an intimate chronicle of the historic campaign"--Adapted from publisher description
- 2014
Corporal Andy Reid was an ordinary soldier, serving in Helmand Province, Afghanistan. But his life changed for ever on Tuesday 13 October 2009, when he was blown up by a Taliban improved explosive device (IED). It was touch and go whether he would survive. Yet survive he did. This is the incredible story of a truly inspirational man.
- 2001
Re-discovering Britain 1750-1900
- 120 pages
- 5 hours of reading
Designed for those studying history at Key Stage 3, this comprehensive text covers Britain from 1750-1900. Updating the text has made the material more usable in mixed ability classes, whilst retaining an emphasis on challenging students to think deeply.