Marc J. Kuchner Books

There's a comet speeding in from the outer solar system, and it's about to slam into an asteroid! Who will be left standing after this interplanetary smackdown? The first in a series of full-colour, illustrated, non-fiction readers for ages seven to nine, Asteroid Versus Comet narrates the oncoming collision of two of space's most epic bodies. Who will prevail? The pockmarked asteroid, a veteran fighter who's already taken some punches? Or the comet, with a heart of ice and rock and a tail that stretches millions of miles? Read on to find out - and learn lots about space and astrophysics along the way.

Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.