Gohar F. Khan Book order

This exciting new book shows how through values-based, inclusive, and aspirational leadership, teachers and school leaders can support students in becoming well rounded, globally minded change-makers of the future.

Focusing on the integration of social media in government, this book offers practical guidance for public sector organizations to effectively use tools like blogs and social networks. It highlights the importance of transparency and citizen engagement, while acknowledging the challenges faced by governments, especially in developing regions, in adopting these technologies. The text provides strategies for creating effective social media policies, addressing governance, security, and privacy concerns to enhance service quality and public interaction.

Focusing on practical applications, this comprehensive guide equips students with essential tools to measure digital activity and leverage data for marketing strategies. It uniquely introduces analytics platforms through a marketing lens, making it the first text of its kind. The book aims to enhance understanding and implementation of best practices in digital marketing analytics.

Filled with case studies from a range of industries, along with reviews of several social-monitoring platforms, this book helps you learn how to use the sophisticated methods yet known to find customers, create relevant content (and track it), mash up data from disparate sources, and more.