Rhonda Phillips Books

Rhonda's research and outreach activities center on community investment and well-being. As a professor at Arizona State University's School of Community Resources & Development, she collaborates with faculty, staff, students, and organizations to broaden the scope of community-based education and research initiatives aimed at enhancing quality of life. Her work emphasizes utilizing community indicator and evaluation systems to monitor progress toward community development and economic revitalization goals.

Concept Marketing for Communities
Capitalizing on Underutilized Resources to Generate Growth and Development
182 pages
7 hours of reading
Focusing on the unique strategies of exceptional communities, this book explores how cities and towns develop distinct styles and characters that drive economic growth. By utilizing concept marketing, these places carve out niches that enhance their visibility and attract investment and tourism. It delves into the interplay of popular culture, corporate influences, historical traditions, and surrealism in shaping community identities. The profiles of various communities showcase a rich diversity of contexts and geographical settings, illustrating innovative approaches to community development.
Rebooting Local Economies
170 pages
6 hours of reading
The more that elected officials and all residents know about community and economic development the more the community will prosper. How to Build Prosperous Communities is a practical guide to help communities reach their goals for prosperity.

Concept Marketing for Communities

Rebooting Local Economies