Addressing the challenge of low employee engagement, this book offers actionable strategies for transforming a workforce into a community of owners. Daren Martin outlines the four C's of cultivating a vibrant company culture: naming, crafting, casting, and nurturing. Drawing from extensive experience with diverse organizations, he provides a compelling framework for enhancing employee satisfaction and productivity. With a visually engaging format, the book delivers insights that are both impactful and easy to implement, inspiring leaders to create thriving workplaces.
Daren Martin Books
Dr. Daren Martin is recognized as "The Culture Architect" for his thought leadership and change strategies that have transformed numerous companies. Combining humor, thought-provoking content, and a dynamic presentation style, his work inspires global audiences to take action. His expertise stems from twenty years of running his own business and over eleven years consulting for Fortune 200 companies, organizations, and small business owners across diverse industries. His insights can also be heard on his podcast, The Daren Martin Show.


Ever met a stranger who changed your view of life forever? Could one sentence change the way you look at relationships? Work? Maybe even your world? There are many day to day interactions that we brush off as unimportant. What if we saw more? What if we left the world better, in each moment, than it was when we arrived? Even if that meant doing hard things. What would that look like? What would that mean for your job, for your family, for your life?Consider what could happen if we took responsibility for not just our mess, but cleaned up found messes, even if it isn't ours. What could this mean for a company? What if you taught your employees to take initiative to leave the world and the things around them better than they found them?The Sink is the story of the small moments that make the biggest impact in our lives and our business, if only we pay attention. All it takes is one moment to transform and shift our perspective. Like the book Who Moved My Cheese, The Sink will ignite individuals, employees, leaders, and CEOs in organizations across the world to give more, pay attention to the details, and achieve results by leaving everything better than the way they found it.