Dr Christian Busch Book order

An LSE academic's 10 years of research into the science of luck and how to create your own fortune. What if luck was a skill that you could master? The Serendipity Mindset reveals how to turn unexpected encounters into good opportunities. The way in which our lives unfold can be the result of an obscure, chaotic element. Blind luck rules whether we are born in a modest or wealthy household, meet a good partner, or end up in our profession of choice. But what if there was a way to create another kind of luck? Dr Christian Busch has spent over a decade exploring the power of smart luck, or serendipity - the phenomenon in which chance interactions turn into positive outcomes. Drawing on social experiments and his own research, he creates a joyful roadmap to reclaiming chaos. Busch narrates memorable stories of incidental inventions and accidental business ventures such as the Post-it note and penicillin, as well as memorable romantic encounters and his journey as a troubled teen turned leading academic. The Serendipity Mindset offers an innovative perspective on how success and happiness come to exist. In six simple steps, it will open your mind up to how creating and nurturing good opportunities can change your life

Good luck isn't merely a matter of chance; it can be learned and utilized to enhance various aspects of life. Many believe that significant decisions and events are random and beyond our control, attributing success to mere luck. However, the reality may be different: some individuals and organizations excel at creating conditions for serendipity and seizing opportunities when they arise. This exploration reveals that serendipity is not about randomness but about recognizing overlooked connections and strategically combining observations to uncover new possibilities. The author presents a rational and scientific perspective on serendipity, arguing that we can adopt specific approaches to foster its growth in our lives. The text serves as a practical guide for individuals, families, communities, and businesses to cultivate serendipity, thereby enhancing innovation and influence. Drawing from diverse fields such as biology, chemistry, and management, the author illustrates how serendipity operates and demonstrates how we can develop our own ability to harness this powerful force. By understanding the mechanics of serendipity, we can transform luck from a passive occurrence into an active, shapeable element in our lives.