In 1988, Bridgestone Corporation acquired the struggling Firestone Tire and Rubber Company, marking its last chance to establish a significant presence in the Americas. Firestone faced challenges, including a massive tire recall, a toxic corporate culture, and union issues, making the acquisition difficult. In 2010, Gary Garfield became CEO of Bridgestone Americas and implemented a transformative 6-step approach with a dedicated leadership team. Under his guidance, the company underwent a complete cultural overhaul, resulting in a remarkable 500% profit increase during his tenure, with record-breaking profits each year. The book outlines the six essential elements for driving change in any organization: leadership, vision, culture, people, alignment, and strategic focus. These elements are practical and applicable across various contexts, grounded in the real-world successes achieved by those who facilitated the transformation at Bridgestone Americas.
