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Brooke Erin Duffy

    Brooke Erin Duffy explores the dynamics of digital and social media, with a particular focus on gender, identity, and self-expression within her publications. Her work analyzes how cultural production and labor in the digital age shape our society. Through her research, she illuminates emerging trends in media industries, offering profound insights into how our digital selves are formed and articulated.

    Mainstreaming and Game Journalism
    (Not) Getting Paid to Do What You Love
    Platforms and Cultural Production
    • 2023

      "A history of games journalism and the impact it's had on developing a dialogue around gaming culture"-- Provided by publisher

      Mainstreaming and Game Journalism
    • 2021

      Platforms and Cultural Production

      • 260 pages
      • 10 hours of reading
      4.3(15)Add rating

      The rapid spread of digital platforms like YouTube, Instagram, Twitch, and WeChat is reconfiguring cultural production in profound and complex ways. Longstanding media industries are experiencing tremendous upheaval, while new industrial formations - live-streaming, social media influencing, and podcasting, among others - are evolving at a breakneck pace.Platforms and Cultural Production explores both the processes and implications of platformization in the cultural industries. Poell, Nieborg and Duffy identify key changes in markets, infrastructures, and governance at play in this ongoing transformation, as well as pivotal shifts in the practices of labor, creativity, and citizenship. While foregrounding three industries - news, gaming, and social media entertainment - they also draw upon examples from music, television, advertising, and more. The book is diverse in its geographic scope, and builds on case studies from North America, Western Europe, Southeast Asia and China to reveal crucial differences and surprising parallels in the trajectories of platformization across the globe.Combining lively cases with a novel conceptual framework, this book is essential for students, scholars, policy-makers, and practitioners seeking to understand how the institutions and practices of cultural production are transforming in the era of platforms.

      Platforms and Cultural Production
    • 2017

      An illuminating investigation into a class of enterprising women aspiring to “make it” in the social media economy but often finding only unpaid workProfound transformations in our digital society have brought many enterprising women to social media platforms—from blogs to YouTube to Instagram—in hopes of channeling their talents into fulfilling careers. In this eye-opening book, Brooke Erin Duffy draws much-needed attention to the gap between the handful who find lucrative careers and the rest, whose “passion projects” amount to free work for corporate brands. Drawing on interviews and fieldwork, Duffy offers fascinating insights into the work and lives of fashion bloggers, beauty vloggers, and designers. She connects the activities of these women to larger shifts in unpaid and gendered labor, offering a lens through which to understand, anticipate, and critique broader transformations in the creative economy. At a moment when social media offer the rousing assurance that anyone can “make it”—and stand out among freelancers, temps, and gig workers—Duffy asks us all to consider the stakes of not getting paid to do what you love.

      (Not) Getting Paid to Do What You Love