This book presents a new framework for enhancing decision-making abilities, drawing on insights from a prominent behavioral economist. It explores the psychological factors that influence choices and offers practical strategies to improve judgment and optimize outcomes. Through engaging examples and research findings, readers will learn how to navigate complex decisions more effectively, making this a valuable resource for anyone looking to refine their decision-making skills in both personal and professional contexts.
Sheheryar Banuri Book order


- 2025
- 2023
Have you ever wondered why you make bad decisions? Or why it's so hard to make a decision in the first place? Through pioneering research into behavioural science, decisions expert Dr Sheheryar Banuri has designed an entirely novel decision-making framework which can be adopted into everyday life to help us better our decision-making skills by understanding and streamlining the process. The result? Simple, effective and efficient techniques to combat indecision. The Decisive Mind will draw on examples from evolutionary psychology, examine our ability (or inability) to prioritise and highlight the scenarios that force decision-making errors, and help us understand our own minds. By unpicking a lifetime's worth of misconceptions about our own decision-making patterns and habits, this book will guide you on your first steps towards optimising your own brain space.