This important book provides a comprehensive guide to understanding vaccine hesitancy, as well as the nuances of antivaccination claims. It is designed to give clinicians and other professionals targeted information to help them address vaccine hesitancy and antivaccination claims, as well as ways of responding to immunisation concerns.
Mass Persuasion in the Evolution Wars
Focusing on the ongoing conflict between religion and science, this book explores the Evolution Wars and their persistence into the 21st century. It delves into the role of mass media in shaping public opinion and decision-making, utilizing the Elaboration Likelihood Model to understand how persuasion operates in this context. Through this analysis, it sheds light on the complex interplay between belief systems and scientific understanding.