From its emergence as a modest newspaper to becoming the largest communication group in Argentina, and one of the main communications groups in Latin America, this book examines the media conglomerate Grupo Clarin.
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This author investigates the complex systems of mass media in Latin America and the processes of media concentration. Their work also delves into the convergent evolution of information and communication technologies. The focus is on analyzing media systems and their impact. Their research contributes to understanding contemporary media landscapes.
- 2023
- 2021
The book explores the evolution of Grupo Clarín from a small newspaper to Argentina's largest communication group and a significant player in Latin America. It delves into the company's history, growth strategies, and its impact on the media landscape, providing insights into the dynamics of media conglomerates in the region.