Joke Hermes Book order

Through a series of case studies, the book explores the significance of popular media in our lives, emphasizing its role in providing pleasure and entertainment while also serving as a medium for communication about the world. Its accessible and engaging writing style makes complex ideas relatable, highlighting how media shapes our understanding and interactions with society.

Focusing on qualitative methods, The Pocketbook of Audience Research uses contemporary, global television and cross-media examples to explain essential approaches to audience research and outline how they can be employed.