Carol Vernallis Book order

Carol Vernallis examines short form audiovisual media-from TikTok mashups to Beyonce's Lemonade-to offer techniques for understanding digital media.

Here at last is a study that treats music video as a distinct multimedia artistic genre, different from film, television, and indeed from songs themselves. Carol Vernallis describes how musical, visual and verbal codes work together in music video and reveals modes of representing race, class, gender, and sexuality that characterize the music video form.