William Putsis centers his work on the empirical application of game-theoretic models of competition and marketing strategy. His research delves into the marketing of private-label products, the diffusion of new products, product line strategy, international marketing, and advertising and communications research, notably within sports marketing. Putsis's prolific scholarly output graces top academic journals, solidifying his contributions through extensive publication and editorial engagement.
In today's business environment, companies that find and win points of strategic control are those that win. This book is about not only how to spot them, but how to control them and extend them to multiple market opportunities.