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Sarah Frey

    Sarah Frey, the founder and CEO of Frey Farms, emerged from the rural landscape of Southern Illinois. Driven by a desire to escape poverty, she launched a produce delivery business at just sixteen, transforming her humble beginnings into a thriving enterprise. Her keen business acumen allowed her to negotiate with major retailers, eventually leading her to be dubbed "America's Pumpkin Queen." This journey inspired her to create a line of natural food products from imperfect fruit, championing sustainability and resourcefulness. Frey remains a fervent advocate for American farmers and rural communities, embodying resilience and entrepreneurial spirit.

    The Growing Season
    • The Growing Season

      • 272 pages
      • 10 hours of reading
      4.3(62)Add rating

      One woman's tenacious journey to escape poverty and create a billion-dollar farming business unfolds in this inspiring narrative. The youngest of twenty-one siblings, Sarah Frey grew up on a struggling Southern Illinois farm, often having to grow, catch, or hunt her own meals. Dreaming of a life away from the farm, she moved out at fifteen and launched a fresh produce delivery business with an old pickup truck. When her family farm faced foreclosure, Sarah took charge at seventeen and started her own produce company. Defying traditional norms, she navigated boardrooms, struck deals with major retailers, and became renowned for her negotiation skills, even earning a case study at Harvard Business School. Today, Frey Farms, her family-operated company, has generated over a billion dollars in sales and is one of America’s largest fresh produce suppliers, with farmland across seven states. Known as "America's Pumpkin Queen," Sarah sells millions of melons and pumpkins each year. This story highlights how her challenging rural upbringing instilled the grit and resilience needed to embrace risks and uncover opportunities in a forgotten region of the country. With creativity and fearlessness, Sarah literally dug her destiny out of the dirt, transforming her life and community.

      The Growing Season