What does it mean to say that politics is personalised? Providing an analysis of the 'personalisation' of modern British politics, this book challenges current theories and bridges the political science and media studies approaches to the subject. -- .
Mediated leadership from Attlee to Cameron
Focusing on the concept of personalisation in modern British politics, this book offers a critical analysis that integrates political science with media studies. It challenges existing theories by examining how political figures and their personal narratives influence public perception and engagement. Through this exploration, the work sheds light on the evolving dynamics of political communication and the implications for democracy and governance.