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David Zatz

    David Zatz is a writer, organizational development consultant, and automotive and organizational historian. His literary work delves into the history of the automotive industry, particularly the rise and reinvention of Chrysler. He explores how seemingly rejected ideas can transform into monumental successes, with analyses characterized by deep insight into organizational strategies and market shifts. Through his publications, he offers readers a compelling look into the evolution of key industries.

    Dodge Viper
    Dodge Viper: The Full Story of the World's First V10 Sports Car
    • 2021

      Now in Paperback! (with updated text) The Viper stunned Americans by showing that Dodge, whose cars were all front-wheel drive (and mostly powered by four-cylinder engines), could make a raw, brutal, V10-powered car that could run with the best. Team Viper went a step further at Le Mans, proving that an American car could handle turns, too; so well that it won its class, repeatedly, at a fraction of the cost of the cars it beat. This book covers the transition from a concept to a rough and brutal rocket to a world-class supercar, and includes every generation. The story also tells of the rough times when the entire Viper business could have been sold to the highest bidder, and considers alternative paths the 2013-17 Viper might have taken. This is not just a gushing tribute to the Dodge Viper, the author provides an objective view of the full story, using business, historical, and enthusiast perspectives. The book looks at the business case for each generation, the development stories and their outcomes, and describes some of the issues owners may have to watch out for, particularly in the early models.

      Dodge Viper: The Full Story of the World's First V10 Sports Car
    • 2020

      Dodge Viper

      • 136 pages
      • 5 hours of reading

      The Viper stunned Americans by showing that Dodge, known for tame cars and minivans, could make a brutal monster of a sports car. At Le Mans, Team Viper showed they could handle turns, too, winning its class at a fraction of the usual cost. This book covers the Viper from concept to rough rocket to world- class supercar.

      Dodge Viper