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Emile Cou

    Émile Coué was a psychologist and pharmacist renowned for his therapeutic application of autosuggestion. His work centered on the profound impact of the mind's power on an individual's well-being, famously encapsulated in his phrase, 'Every day, in every way, I'm getting better and better.' This method, often termed Couéism, emphasized the potent effects of positive self-persuasion. Coué's legacy lies in his exploration of self-healing and the conscious cultivation of mental improvement.

    Self-Mastery Through Conscious Autosuggestion (Original Classic)
    • 2019

      Coué believed that it was possible to reprogram one's psyche through the repetition of key mantras or affirmations, resulting in dramatic improvements in health, self-image, and a general feeling of wellbeing. He became best known for counseling people in the use of one basic affirmation: Day by day, in every way, I am getting better and better.

      Self-Mastery Through Conscious Autosuggestion (Original Classic)