Focusing on the intricacies of consumer behavior, this book delves into the motivations and preferences that drive purchasing decisions. It explores various market segments and offers insights into how businesses can effectively target their audiences. Through case studies and research, it highlights the importance of understanding consumer psychology and the impact of branding and marketing strategies. Practical tips for identifying and reaching target consumers make it a valuable resource for marketers and business professionals seeking to enhance their approach.
Seth Greenland Book order






- 2020
- 2018
The Hazards of Good Fortune
- 614 pages
- 22 hours of reading
Seth Greenland's witty, clear-eyed new novel is a story of interconnecting lives, in which generations, races, and religions converge and conflict.
- 2015
I Regret Everything
- 252 pages
- 9 hours of reading
A modern love story, I Regret Everything confronts the oceanic uncertainty of what it means to be alive, and in love. Jeremy Best, a Manhattan-based trusts and estates lawyer, leads a second life as published poet Jinx Bell. To his boss's daughter, Spaulding Simonson, at 33 years old, Jeremy is already halfway to dead. When Spaulding, an aspiring 19-year-old writer, discovers Mr. Best's alter poetic ego, the two become bound by a devotion to poetry, and an awareness that time in this world is limited. Their budding relationship strikes at the universality of love and loss, as Jeremy and Spaulding confront their vulnerabilities, revealing themselves to one another and the world for the very first time. A skilled satirist with a talent for biting humor, Greenland creates fully realized characters that quickly reveal themselves as complex renderings of the human condition - at its very best, and utter worst. I Regret Everything explores happiness and heartache with a healthy dose of skepticism, and an understanding that the reality of love encompasses life, death, iambic pentameter, regret, trusts and estates.
- 2012
The Angry Buddhist
- 400 pages
- 14 hours of reading
Set against the backdrop of California's desert trailer parks and amphetamine labs, this novel delves into the complexities of modern American life. It thoughtfully examines contemporary politics, middle-class sexual norms, and the intricacies of the criminal justice system, all while highlighting the profound limits and costs associated with familial love. Through its vivid setting and engaging themes, the narrative offers a compelling look at the struggles and realities faced by its characters.