Edward de Bono was a Maltese physician and author, best known as the originator of the term "lateral thinking," a concept referring to structured creativity. He was a leading proponent of deliberately teaching thinking skills in schools. His work focuses on developing creative and innovative approaches to problem-solving. De Bono emphasized the importance of intentionally cultivating the ability to think outside conventional patterns.
In How to Have Creative Ideas Edward de Bono - the leading authority on creative thinking - outlines 62 different games and exercises, built around random words chosen from a list, to help encourage creativity and lateral thinking.
De Bono demonstrates that values come into all areas of thinking, behaviour and decision-making and outlines a framework to focus employees' attention on a variety of values including human values, organisational values, cultural values and perceptual values.