Dennis W. Tafoya Book order

Focusing on the relationship between events and crises, this book delves into the mechanisms that lead to organizational crises and their impact on stakeholders. By integrating systems theory with wave, epidemiological, immunological, and psycho-social theories, the author presents innovative models to illustrate how crises develop into larger catastrophes. It emphasizes methods for documenting and measuring the effects of crises, making a significant contribution to the fields of organizational and crisis management literature.

This book offers a framework for dealing with a new phenomenon affecting organizations and their stakeholders: brand trauma. Brand trauma puts an organization's credibility at risk as stakeholders, shaken by the effects of a crisis or a crisis' poor management reassess their relationship with the organization. The Deepwater Horizon oil spill, police harassment, Volkswagen’s tampering with pollution devices, Wells Fargo's treatment of customer accounts, and the sexual exploits of politicians, educators and other high profile individuals are organizational crises that may trigger brand trauma. The author discusses both organizational and brand trauma with models and illustrations. Those in journalism, law and the justice department, criminologists, marketing, and public relations specialists well as members of an organization's leadership teams and advisory boards will find the material useful.

Thinking of marginals as competing in the context of other organizations allows the reader the opportunity to explore new themes, such as when and how marginals may be more inventive and innovative that mainstream organizations, and what one might conclude about illegal marginals like drug pushers and prostitutes.

Focusing on crisis management, this book presents a novel approach to addressing threats faced by organizations, their brands, and stakeholders. It utilizes case studies and diagnostic tools to illustrate the impact of crises and offers valuable insights and strategies for both immediate response and long-term recovery. The emphasis is on understanding the dynamics of crises and effectively managing their repercussions.