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Jean McNiff

    Action Research for Professional Selling
    • Action Research for Professional Selling

      • 252 pages
      • 9 hours of reading

      Focusing on the dual aspects of selling and self-improvement, this book emphasizes the importance of studying one's practice to enhance sales performance and professionalism. It introduces an innovative, practical approach to selling that encourages accountability and continuous improvement. Through actionable strategies, readers can elevate their skills and effectiveness in the sales profession.

      Action Research for Professional Selling