Focusing on how entrepreneurs navigate uncertainty, this book introduces the concept of 'future-work'—the social practices, language, and rituals used to mitigate unknowns. Grounded in ethnographic case studies from diverse global contexts, including West African car dealers and Greek fish farmers, it offers a fresh perspective on entrepreneurial behavior. Aimed at students and scholars in social sciences and economics, it highlights both theoretical insights and practical applications in understanding entrepreneurial dynamics.
