Nicola Balkind is the author of Fan Phenomena: The Hunger Games and editor of World Film Locations: Glasgow. Her work delves into the analysis of popular culture and its pervasive influence. Through her writings, Balkind explores the multifaceted ways in which fandom manifests across diverse media and physical spaces. She offers insightful perspectives on cultural phenomena and their broader implications for understanding contemporary society.
This title charts the series's success through the increasingly vocal online communities that drive the young adult book market. Essays here consider the fashion that the series has created and how the costumes, memorabilia, merchandising, and branding have become an ever bigger part of the fandom experience