The concept of "viral masculinity" is introduced as a response to the rise of populism and its implications for public health during the COVID-19 pandemic. The book explores the interconnectedness of social and physical realms, urging readers to consider the mechanisms through which populism proliferates rather than just its messages. It serves as a critical examination of how societal dynamics can impact health and well-being, emphasizing the urgent need for awareness and action against these emerging threats.
