"Rapper's Deluxe" offers a visual and cultural history of hip hop, tracing its evolution from underground origins to a global phenomenon. It explores hip hop's influence on various aspects of American life, featuring curated images and insights from Dr. Todd Boyd, who examines the genre's unique blend of high and low culture.
Todd Boyd Books




The Notorious Phd's Guide to the Super Fly '70s
A Connoisseur's Journey Through the Fabulous Flix, Hip Sounds, and Cool Vibes That Defined a Decade
- 224 pages
- 8 hours of reading
The book explores the vibrant cultural revolution of the 1970s, highlighting the influential contributions of Black performers, musicians, filmmakers, and athletes. It delves into how these artists and athletes shaped the era, showcasing their explosive creativity and impact on society. Through detailed narratives, the work illustrates the transformative power of their achievements and the broader implications for cultural identity and expression during this pivotal decade.
The author chronicles how basketball and hip hop have gone from being reviled by the American mainstream in the 1970s to being embraced and imitated globally today. For young black men, he argues, they represent a new version of the American dream, one embodying the hopes and desires of those excluded from the original version.