Geraldo Cadava Books

In the lead-up to every election cycle, pundits predict that Latino Americans will overwhelmingly vote in favor of the Democratic candidate. And it's true--Latino voters do tilt Democratic. Hillary Clinton won the Latino vote in a "landslide," Barack Obama "crushed" Mitt Romney among Latino voters in his reelection, and, four years earlier, the Democratic ticket beat the McCain-Palin ticket by a margin of more than two to one. But those numbers belie a more complicated picture. Because of decades of investment and political courtship, as well as a nuanced and varied cultural identity, the Republican party has had a much longer and stronger bond with Hispanics. How is this possible for a party so associated with draconian immigration and racial policies?