Sangeeta Waldron is a distinguished public relations expert with extensive experience in communications and crisis management. Her work focuses on sustainability and corporate social responsibility, reflecting a deep commitment to ethical business practices. Waldron brings her expertise as a global contributing editor for India CSR Network and as an author of influential publications. Her career includes work with prominent figures and organizations, demonstrating strategic leadership in an international context.
Research shows that CSR improves long-term business performance. This book argues that trust is at stake for every organization and is the reason why communications strategies must respond authentically. This book will define the real role of PR in CSR and what that relationship should be.
Catering to a diverse audience, this guide offers comprehensive insights into public relations for students, entrepreneurs, and organizations alike. It covers essential topics such as brand creation, effective social media use, media outreach, and global networking strategies. Written in an accessible style, the book is filled with practical tips, proven tools, and real-life case studies, making it an invaluable resource for anyone looking to enhance their PR skills and attract clients. With 12 informative chapters, readers will learn to elevate their brand presence effectively.