Brad Chase possesses a wealth of business experience, having advised leaders across diverse industries and company sizes, from startups to Fortune 500 corporations. His core philosophy, "Strategy First," has been shared with executives, incubators, and students at top MBA programs. Chase's extensive career includes significant leadership roles at Microsoft, where he spearheaded the transformation of MSN.com and played a pivotal role in launching foundational products like Windows 95, instrumental in bringing computing into the mainstream. His expertise in business strategy is now encapsulated in his debut book, offering insights into how businesses achieve significant success.
In Strategy First, Brad Chase, the mind behind some of Microsoft's largest and most successful initiatives, leads readers through his strategic theory of relativity, a formula that illustrates how the most important aspect of a business leader's role is to create and execute their strategy.