It wasn't rockets or artillery that came through the skies one week during the war. It was the horrific force of nature that suddenly put both sides in awe. Sometimes wars are suspended and fighting stops for a while. A holiday that both sides recognize might do it, as happened in the Christmas truce during World War I. Weather might do it, too, a
'Gaining control' tells the story of how human behavioral capacities evolved from those of other animal species. Exploring what is known about the psychological capacities of other groups of animals, the authors reconstruct a fascinating history of our own mental evolution. The result is a provocative and insightful book.
Exploring the concept of memes, the book delves into their role in animal learning, human cultural evolution, and viral marketing. It argues that memes are key to understanding thought and societal dynamics. Despite their potential significance, a clear definition of memes has eluded researchers for decades. This work aims to clarify the nature of memes and their impact on various aspects of life, positioning them as essential to grasping the complexities of culture and cognition.
Reflexive analysis is presented as a solution to the debate over ethnographic authority, aiming to enhance the scientific rigor of ethnography. The author critiques traditional practices in data collection, analysis, and presentation, advocating for improved standards. This work serves as an essential resource for researchers in anthropology and social sciences who utilize interviewing and participant observation techniques, offering insights into ethnographic methods and theory.