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Focusing on the factors influencing online shopping adoption in Nigeria, this study highlights the role of internet connectivity among Nigerian users. It identifies key determinants such as perceived trust, risk, security, and innovativeness, revealing that low trust and high perceived risk significantly hinder customer intentions. Through a survey of internet-enabled Nigerians, the research employs analytical techniques to present findings, suggesting that improvements in trust and security are essential for the growth of online shopping in the country. An integrated model is proposed to address these challenges.

Focusing on the impact of social networks, this research investigates customer acquisition in the Nigerian banking sector, specifically among commercial banks in Imo State. It addresses the challenge of low online customer creation amidst the digital transaction era. Utilizing a conceptual framework based on the NetElixir Model, the study employs the Z-test formula for validation. Findings reveal a significant relationship between social network sites and key factors such as customer touch-points, insights, and engagement, ultimately addressing the identified problem.