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"A student-friendly book that assesses how such trends as marketization, conglomeration, digital convergence, personalization and competition, are transforming the global media landscape"--

The book examines how electronic music practitioners utilize social media platforms like MySpace, Facebook, and YouTube, highlighting the impact of these interactions on media globalization. Through an empirical study, it reveals how such engagement reshapes both practical and theoretical perspectives on communication in a global context.

Focusing on the global expansion of Discovery, the book examines its interplay with media globalization. It provides a detailed and accessible analysis of how media globalization processes evolve, along with the potential consequences of these developments.