Varun Kesavan Book order

The book explores the evolution of the online payments system in India, tracing its origins from the introduction of credit cards in the 1980s to the recent surge fueled by the pandemic. It highlights the rapid growth of the industry, projected to reach US$ 700 billion in 2022, driven by increased smartphone usage and internet accessibility. The narrative delves into various forms of online payments, the emergence of new businesses, and applications catering to the rising demand, offering a comprehensive view of this dynamic sector.

The book focuses on the growth analysis of India's foreign trade, highlighting a strong recovery in 2021-22 following the pandemic. It discusses the surge in capital flows and foreign exchange reserves, which support economic growth. However, it also addresses potential challenges such as global liquidity tightening, commodity price volatility, and the resurgence of COVID-19 variants. The rebound in merchandise exports and imports, surpassing pre-COVID levels, is attributed to global demand recovery and government initiatives, with the USA, UAE, and China as key trade partners.

Focusing on the growth analysis of India's tourism and hospitality sectors, the book highlights the industry's role as a crucial economic multiplier within the Make in India programme. It explores India's diverse geographical offerings and unique tourism products, including cruises and eco-tourism, which have significantly boosted tourist arrivals and employment. The potential for cruise tourism is particularly emphasized, with projections for passenger traffic and economic growth. Additionally, the book discusses the development of infrastructure supporting tourism, such as hotels and transportation.

Focusing on the evolving role of corporate social responsibility (CSR) in India, the book explores how businesses view CSR as both an obligation and a strategic tool for success. It highlights the necessity for companies to address social and environmental needs alongside financial goals, especially given their significant influence in modern society. Through examples from major corporations like Microsoft, Tata Group, and Coca-Cola, the text emphasizes diverse CSR initiatives in the fast-moving consumer goods sector, showcasing their commitment to community service and social accountability.

Focusing on the robust growth of India's real estate sector, the book highlights its significance as the second largest employer and its projected 30% growth over the next decade. It explores four key sub-sectors: housing, retail, hospitality, and commercial, alongside the rising demand for office space fueled by a thriving corporate environment. The construction industry's impactful role and the surge in private equity investments in office and IT/ITES real estate from 2014 to 2017 are also discussed, providing a comprehensive overview of vital real estate companies in India.

Focusing on the growth of the Indian auto and tyre industries, the book highlights India's rise to becoming the world's third-largest auto market by 2016 and fourth-largest automobile producer by 2020. It details the composition of the tyre market, noting that two- and three-wheeler tyres dominate sales, while the tractor segment remains minimal. With 39 companies in the domestic tyre industry valued at approximately Rs 535 billion, the text emphasizes the significant role of major players who hold a large market share and the industry's export potential.

Focusing on the oil and gas sector's significance in India's economy, the book explores the impact of the New Exploration Licensing Policy (NELP) and the government's strategies to bridge the gap between gas demand and supply. It highlights the projected growth in gas production and the increasing role of foreign investment, particularly through 100% Foreign Direct Investment in various segments. Additionally, the book provides insights into major companies like Reliance Industries Ltd and Cairn India, along with the development of gas pipeline infrastructure.

Focusing on the substantial growth of the Indian tourism and hospitality industry, the book highlights its role as a key driver of economic development. It explores India's rich cultural heritage and diverse landscapes that attract tourists, while also addressing the sector's potential for job creation and foreign exchange earnings. With projections indicating a rise in business travel spending and increased investment from international hotel chains, the narrative underscores the significant impact of major hospitality companies on the industry's future.

The book explores the dynamic Indian consumer market, highlighting the significant divide between urban and rural segments. It notes the rapid growth of the middle class and the affluent population, predicting a dramatic increase in spending by 2025. With India leading in global consumer confidence and discretionary spending, the text delves into the factors driving this growth, including rising household incomes and economic expansion. It also reveals insights into the strategies of major FMCG brands that thrive in this evolving landscape.

The book highlights the critical role of non-banking finance companies (NBFCs) in India's financial landscape, particularly in fostering financial inclusion and supporting micro, small, and medium enterprises (MSMEs). It details the impressive growth of NBFCs, which increased their contribution to the economy significantly from 2006 to 2015. By analyzing key financial indicators, the book forecasts a promising future for major NBFCs, projecting continued robust growth and an increasing share of total credit in the coming years.